What a burning heat that afternoon… A man was walking on the sunny promenade, he had preferred to walking rather than getting on a carriage, he wanted to enjoy the amazing view of his city: Naples.
Always with him, his Panama hat. It was a little crumpled, almost out of use but always elegant.
So that man, provided with anything but his “tools” and his “eau de cologne” was crossing the town.
It was during the described afternoon that borned Panama 1924, the first fragrance of the line.
“Elegance is the only beauty that never fades.“