Back in the early 1900s in Naples, to give a description for a person dressed with great care, always fashionable, they called him “Fefè”.
Walking across “Via Chiaia”, with his Panama hat and his walking stick, he liked to show off his elegance and refinement. For him the clothes were very important: a tailored jacket and great care of the details was always a priority.
Panama “Fefè” tries to reproduce the same spirit, in terms of elegance and passion to discover an original detail, keeping always the ironic side of the life.
An original fragrance dresses the gentlemen of the 21st century, giving him the sensation to be unique and envied for his sophisticated elegance. Weeks of passionate attempts, months in order to find the right balance of the raw materials, uninterrupted improvement of the olfactory accords let us introduce something that will be a masterpiece in the “Parfumerie”.