Caterina de’ Medici (1519-1589), was an Italian noblewoman who was Queen of France from 1547 until
1559, as the wife of King Henry II.
Caterina with extraordinary personality and charm, is considered the most perfumed lady in the Renaissance.
When she moved to France she decided to bring with her the Florentine perfumes. “Giglio di
Firenze” (The Lily of Florence) was her favourite fragrance and it was an extraordinary success.
Inspired by this scent, Caterina created a perfume with her identity “Acqua della Regina”. Even today, the “Giglio di Firenze”, emblem of the city of Florence, takes on many meanings. If in the language of flowers is always associated with positive feelings of femininity, in that of dreams is the symbol of loyalty (for men) and purity (for women).
The “Giglio di Firenze” also leads to wealth, as rich are the raw materials that make up the fragrance. “Giglio di Firenze” is the ideal flower to offer to a proud woman, sophisticated and elegant: what we consider to be our queen.